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Here are some best practices for each of these elements:

Photography: Product photography is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment. They also reinforce a brand aesthetic.
Color: Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.
Fonts: While the words you write on your ecommerce site share information, it's the typography that communicates the emotion behind that information. It's a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font.
Psychological design and visual hierarchy: Using psychological design principles allows you to influence customers' decisions and guide their eyes with strategically placed elements, colors, and text.
Reference: https://www.shopify.com/in/blog/best-ecommerce-sites